Archive | Marketing RSS feed for this section

Floored: 3D floor planning like never before

Floored creates fully interactive, digital versions of real-life interior spaces. Floored offers 3D scanning, data refinement, and design services. The Floored process precisely captures any space in three dimensions with photographic detail. Then, using a combination of sophisticated algorithms and manual reconstruction, they further refine this data. When they’re done, the plan is available online, [...]

Continue Reading →

Kudos to 42Floors and View The Space

Back in September 12, 2012 on CRE Outsider, Loopnet’s very own Kelly Steiz mentioned that Loopnet was “currently in development for new functionality to support the upload of videos.” I suggested that they code up a DIV and be done with it… Six months later: still no video! Meanwhile, 42Floors and View The Space are [...]

Continue Reading →

Floorplanning the easy way

Do you or your clients have a difficult time envisioning how a vacant office suite would layout? Commercial real estate just isn’t staged the way residential listings usually are; so, unless your full-time job is CRE, many times this can be a struggle. Rather than sitting through napkin sketching meetings, check out Floorplanner. Floorplanner is the [...]

Continue Reading →

Easier Email Signatures

Adding signatures to email can be a real chore.  Sometimes you can’t use images, or if you can, they’re not embedded and end up as attachments.  And links to your social networks – forget about it! Some of the problems can be solved with “advanced” methods requiring some HTML knowledge.  But if you’re frustrated with [...]

Continue Reading →

Rofo’s New Listing Widget

Rofo.com just rolled out its new Listings Widget. It is slick, clean and simple to implement. From Rofo’s announcement: We’re excited to unveil a new (and easier way) for commercial real estate brokers, agents, property managers and landlords to present available listings on their own website. The Rofo listings widget (please help us come up with [...]

Continue Reading →

Can video kill the email star?

In 1981, MTV debuted its first music video: the Buggles “Video Killed the Radio Star”¹. A recent twitter rant and followup blog post titled “Why I Hate Email CRE Marketing and Why it Won’t Stop” by Coy Davidson got me thinking… How can we, as a small group of progressive tech aficionados, convince the mainstream commercial real estate [...]

Continue Reading →

Motionloft: Google Analytics for Sidewalks

For another incredible example of the HUGE potential data visualization has for commercial real estate, check out Motionloft, if you haven’t already. Demographic and traffic information which gets updated once a year by your friendly DOT and US Census Bureau is now obsolete. Motionloft provides “real-world analytics”,  similar to what Google Analytics provides for websites. A [...]

Continue Reading →